Plant-based leather-like
material using rice straw
Plant-based leather-like material using rice straw.
A modern approach to luxury materials: Rooted in nature, shaped through innovation and craftsmanship. A scalable alternative to PVC and PU.
Plant-based leather-like
material using rice straw
A modern approach to luxury materials: Rooted in nature, shaped through innovation and craftsmanship. A scalable alternative to PVC and PU.
Plant-based leather-like
material using rice straw
Plant-based leather-like material using rice straw.
A modern approach to luxury materials: Rooted in nature, shaped through innovation and craftsmanship. A scalable alternative to PVC and PU.
Plant-based leather-like material using rice straw.
A modern approach to luxury materials: Rooted in nature, shaped through innovation and craftsmanship. A scalable alternative to PVC and PU.
- THE BRAND
Nature at our origin.
Innovation in our process.
Luxury in our purpose.
Transforming agricultural waste into next-generation materials. Born through science. Beautiful by design. Engineered for scale.
- THE BRAND
Nature at our origin.
Innovation in our process.
Luxury in our purpose.
Transforming agricultural waste into next-generation materials. Born through science. Beautiful by design. Engineered for scale.
- MEET THE FOUNDERS
Dr. R Sri Ram PhD, Caroline Rush CBE, Jalaj Hora, Suzi Woolfson
- MEET THE FOUNDERS
Dr. R Sri Ram PhD, Caroline Rush CBE, Jalaj Hora, Suzi Woolfson
- THE MATERIAL
Designed by nature.
Engineered for excellence.
A refined approach to material innovation, balancing natural origins with performance, versatility, and modern craftsmanship.
Sustainability
Verified data with ongoing assessments.
Material Specifications
- THE MATERIAL
Designed by nature.
Engineered for excellence.
A refined approach to material innovation, balancing natural origins with performance, versatility, and modern craftsmanship.
Sustainability
Verified data with ongoing assessments.
Material Specifications
Genuinely derived from agriculture waste not petroleum. Patent pending.
- ATELIER
Partnering with visionaries in fashion and design.
We collaborate with leading brands to develop refined material solutions shaped through innovation, craftsmanship, and shared creative ambition.
- NEWS
SurpRiceâ„¢ launch at SXSW London 2026
- ATELIER
Partnering with visionaries in fashion and design.
We collaborate with leading brands to develop refined material solutions shaped through innovation, craftsmanship, and shared creative ambition.
- NEWS
SurpRiceâ„¢ launch at SXSW London 2026
- ABOUT
Shaping a more thoughtful future for luxury materials.
A material house shaped by craftsmanship, innovation, and a deep respect for the natural world, creating refined materials for contemporary luxury.
- ABOUT
Shaping a more
thoughtful future for
luxury materials.
A material house shaped by craftsmanship, innovation, and a deep respect for the natural world, creating refined materials for contemporary luxury.
Reimagining Natural Materials for the Future of Modern Luxury Design
Exploring how innovation and craftsmanship are shaping a new generation of refined rice materials for fashion and accessories.
Sustainability Through Craftsmanship, Innovation, and Conscious Material Development
How conscious sourcing and thoughtful production are redefining the future of luxury materials.
Inside the Atelier: From Raw Material to Refined Luxury Applications
A closer look at the process, experimentation, and artisanal techniques behind our material development.
Launching a New Material Partnership for Luxury Fashion and Accessories Brands
Reimagining Natural Materials for Modern Luxury
Exploring how innovation and craftsmanship are shaping a new generation of refined rice materials for fashion and accessories.
Sustainability Through Craftsmanship and Innovation
How conscious sourcing and thoughtful production are redefining the future of luxury materials.