- SURPRICE
Meet the Co-Founders
Bringing together expertise across advanced systems innovation, materials development, manufacturing, sustainability, business strategy, and global creative industries, the founders created SurpRice to prove that performance, scale, and environmental responsibility can coexist.
At the heart of the company is a shared ambition: to transform agricultural waste into commercially viable, high-performance materials capable of supporting the next generation of products and industries.
- SURPRICE
Meet the Co-Founders
Bringing together expertise across advanced systems innovation, materials development, manufacturing, sustainability, business strategy, and global creative industries, the founders created SurpRice to prove that performance, scale, and environmental responsibility can coexist.
At the heart of the company is a shared ambition: to transform agricultural waste into commercially viable, high-performance materials capable of supporting the next generation of products and industries.
- THE ORIGIN
From agricultural waste to modern material design.
From pioneering patented rice-waste technologies to developing industrial-scale manufacturing processes using advanced Italian expertise, the founders have focused not only on innovation, but on solving one of the industry’s greatest challenges — creating materials that are truly ready for adoption at scale.
Together, they bring a unique combination of scientific curiosity, entrepreneurial ambition, systems thinking, and cultural insight to a company positioned at the intersection of material innovation and industrial transformation.
- THE ORIGIN
From agricultural waste to modern material design.
From pioneering patented rice-waste technologies to developing industrial-scale manufacturing processes using advanced Italian expertise, the founders have focused not only on innovation, but on solving one of the industry’s greatest challenges — creating materials that are truly ready for adoption at scale.
Together, they bring a unique combination of scientific curiosity, entrepreneurial ambition, systems thinking, and cultural insight to a company positioned at the intersection of material innovation and industrial transformation.
- Dr R. SRI RAM Ph.D.
Founder
“For too long, industries have accepted that sustainability comes with compromise. SurpRice was created to challenge that thinking — proving that next-generation materials can deliver performance, scalability, beauty, and commercial reality simultaneously.”
- Dr R. SRI RAM Ph.D.
Founder
“For too long, industries have accepted that sustainability comes with compromise. SurpRice was created to challenge that thinking — proving that next-generation materials can deliver performance, scalability, beauty, and commercial reality simultaneously.”
- CAROLINE RUSH CBE FORMER CEO
Former CEO, British Fashion Council, Creative Industries & Sustainability Leader
Caroline Rush CBE is one of the fashion industry’s most respected global leaders, recognised for transforming the British Fashion Council into a world-leading organisation supporting creativity, business growth, sustainability, and cultural influence. With extensive experience working across fashion, retail, luxury, government, and creative industries, Caroline brings strategic insight, global industry relationships, and expertise in connecting innovation with culture, brand storytelling, and commercial growth, helping position SurpRice for international industry adoption.
“The industry has been searching for scalable alternatives to fossil-fuel-based materials for years. What makes SurpRice exciting is that it combines innovation with commercial readiness — creating a material solution that industries can genuinely adopt at scale.”
- CAROLINE RUSH CBE FORMER CEO
Former CEO, British Fashion Council, Creative Industries & Sustainability Leader
Caroline Rush CBE is one of the fashion industry’s most respected global leaders, recognised for transforming the British Fashion Council into a world-leading organisation supporting creativity, business growth, sustainability, and cultural influence. With extensive experience working across fashion, retail, luxury, government, and creative industries, Caroline brings strategic insight, global industry relationships, and expertise in connecting innovation with culture, brand storytelling, and commercial growth, helping position SurpRice for international industry adoption.
“The industry has been searching for scalable alternatives to fossil-fuel-based materials for years. What makes SurpRice exciting is that it combines innovation with commercial readiness — creating a material solution that industries can genuinely adopt at scale.”
- JALAJ HORA
Former Head of Innovation at Nike and Burberry
Jalaj Hora is an internationally recognised innovation leader whose career has spanned some of the world’s most influential consumer brands, including Nike and Burberry. Combining advanced systems thinking with breakthrough product innovation, his work spans materials, circular systems, future farming, phygital product creation, and next-generation industrial thinking. At SurpRice Jalaj brings deep expertise in product development, manufacturing, and commercial innovation, helping shape scalable material solutions designed for real-world adoption across fashion, interiors, automotive, and beyond.
“The opportunity with SurpRice is not simply creating a new material, it is helping redefine the systems behind how products are made, how waste is valued, and how industries can evolve beyond fossil dependency.”
- JALAJ HORA
Former Head of Innovation at Nike and Burberry
Jalaj Hora is an internationally recognised innovation leader whose career has spanned some of the world’s most influential consumer brands, including Nike and Burberry. Combining advanced systems thinking with breakthrough product innovation, his work spans materials, circular systems, future farming, phygital product creation, and next-generation industrial thinking. At SurpRice Jalaj brings deep expertise in product development, manufacturing, and commercial innovation, helping shape scalable material solutions designed for real-world adoption across fashion, interiors, automotive, and beyond.
“The opportunity with SurpRice is not simply creating a new material, it is helping redefine the systems behind how products are made, how waste is valued, and how industries can evolve beyond fossil dependency.”
- SUZI WOOLFSON
Former Senior Partner, Private Business, PwC
Suzi Woolfson brings extensive experience in governance, strategic planning, and commercial operations from her career at PwC working with private businesses . Her expertise in business structure, operational resilience, stakeholder management, and growth strategy is helping build the strong commercial and governance foundations required to scale SurpRice globally. Suzi also brings a strong network of senior business leaders and strategic partners, supporting long-term growth, and market expansion.
“SurpRice represents the kind of innovation industries are actively looking for — commercially viable, operationally scalable, and aligned with the growing global demand for more responsible business and manufacturing practices.”
- SUZI WOOLFSON
Former Senior Partner, Private Business, PwC
Suzi Woolfson brings extensive experience in governance, strategic planning, and commercial operations from her career at PwC working with private businesses . Her expertise in business structure, operational resilience, stakeholder management, and growth strategy is helping build the strong commercial and governance foundations required to scale SurpRice globally. Suzi also brings a strong network of senior business leaders and strategic partners, supporting long-term growth, and market expansion.
“SurpRice represents the kind of innovation industries are actively looking for — commercially viable, operationally scalable, and aligned with the growing global demand for more responsible business and manufacturing practices.”