SurpRice was created with a simple but ambitious belief: the materials that shaped the last century should not define the next.
As industries around the world search for scalable alternatives to fossil-fuel-based synthetics such as PVC and PU, SurpRice is pioneering a new generation of materials created from agricultural rice cultivation waste — transforming what was once burned into the atmosphere into premium, high-performance material solution produced at scale.
SurpRice was created with a simple but ambitious belief: the materials that shaped the last century should not define the next.
As industries around the world search for scalable alternatives to fossil-fuel-based synthetics such as PVC and PU, SurpRice is pioneering a new generation of materials created from agricultural rice cultivation waste — transforming what was once burned into the atmosphere into premium, high-performance material solution produced at scale.
Developed through years of research, innovation, and patented technology, SurpRice combines advanced Italian manufacturing expertise with a commitment to creating materials that are beautiful, durable, scalable, and commercially viable across fashion, interiors, automotive, hospitality, and product design.
More than a material company, SurpRice represents a new approach to industrial innovation — one that sees waste as opportunity, performance and sustainability as inseparable, and the future of materials as both regenerative and ready now.
By helping reduce agricultural burning, lower carbon emissions, and improve air quality, SurpRice is contributing to a future where better materials can support both business growth and environmental progress.