Privacy & Cookies Policy
Surprice Ltd (“we”, “our”, “us”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1.Information We Collect
- Name
- Email address
- Phone number
- IP address
- Browser type and version
- Pages visited and time spent on the website
- Device information
- Referral source
2.Data Controller
Surprice Ltd is the data controller responsible for your personal data.
Registered Office:
Surprice Ltd
Supreme House
12 Ironbridge Close
London NW10 0UF
United Kingdom
Company Registration Number: 16802386
3.How We Use Your Information
We use your personal data for the following purposes:
- Responding to enquiries or requests
- Providing information about our services
- Improving our website and user experience
- Monitoring website performance and security
- Complying with legal obligations
4.Legal Basis for Processing
- Legitimate Interest – to operate and improve our website and services
- Consent – where cookies or analytics tools are used
- Legal Obligation – where required by law
5.Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google LLC.
Google Analytics uses cookies to collect information about how visitors interact with our website, including pages visited, time spent on pages, and general geographic location.
The data collected is used to analyse website traffic and improve our website.
6.Cookies
- Website functionality
- Analytics and performance tracking
- Security
7. Data Sharing
We do not sell, trade, or rent personal data to third parties.
We may share data with trusted service providers who assist in operating our website, such as:
- Website hosting providers
- Analytics providers (such as Google Analytics)
These providers process data only as necessary and under appropriate confidentiality obligations.
8. Data Retention & Security
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.
We implement appropriate technical and organisational measures to protect personal data from unauthorised access, alteration, disclosure, or destruction.
We may update this Privacy Policy from time to time. Any updates will be posted on this page.
9. Your Rights
Under UK GDPR, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request the deletion of your data
- Restrict or object to certain processing
- Request transfer of your data (data portability)
To exercise these rights, please contact us.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
